One of the greatest consumer trends is the growing market for anti-aging products and protocols; superficial, surgical and ingestable (nootropic). Despite the miseries which life can all too often visit upon the living, contemporary society is obsessed with the notion of immortality. This spells a powerful market trend, a direction for scientific research, and a plethora of entrepreneurial business opportunities.
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Antiaging and the extension of youthfulness, both superficially and esthetically, as well as cognitively, continue to be of tremendous importance to women. The notion of "ageless beauty" is ageless in itself.
The combination of Ageless Beauty (achieved surgically and non-surgically) and cognitive preservation -- the slowing down of psychological aging -- is a marketer's delight in a world of consumers who happen to be female.
Topically, women's skin cremes, serums and treatments sell at tremendous markups and have large markets. They contain a variety of ingredients which either cause exfoliation, moisturization or collagen "plumping". Some of these include Vitamin C acid, topical Q-10, Vitamin E, squalene (squalane) oils, tretenoin, hyaluronic acid, various palmitoyl polypeptides and a variety of other media-popularized fad formulations.
More recently, the results of an interesting study, show that a particular chemical agent, citicoline, may actually actually help preserve cognitive abilities in women as they age. A brief link to an article follows for your information:
- Citicoline may help cognition in women, study says
A study at the University of Utah Brain Institute found that citicoline may maintain and improve cognition in healthy women as they age. Citicoline is found in the brain and liver and can be purchased as a nutritional supplement, and researchers said study participants who got either high or low doses had better attention and made fewer errors on tests than those who took a placebo. Medscape (free registration) (6/21)
Faithfully,
Douglas E Castle
Note: This article was originally published in the Reason Out Of Randomness Blog, where it was titled "Ageless Beauty And Cognitive Enhancement In Women - Citicoline", and in a slightly different format in the Life Extension And Enhancement Blog.
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LIFE EXTENSION AND ENHANCEMENT by Douglas E Castle
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NOTICE: This article is Copyright © 2011 by author Douglas E Castle with all rights reserved. It may be republished without permission provided that it is published in full, with all hyperlinks and exhibits left intact, and with full attribution given the author. This article does not contain or constitute medical, health, psychological, legal, regulatory, investment, securities, financial, tax, or any other form of professional advice -- the reader acknowledges and accepts this disclaimer. Further, the reader indemnifies and holds harmless both the author and all publications in which this article appears of any damages, claims, loss, responsibility or liability emerging from the reader’s utilization of any information contained herein.
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